Delivering +58% YoY view growth
Driving 10x
net-new followers YoY
Creative Direction for global brands across 100+ accounts
Social Media Creative Director
KRISTIN
GORMLEY MUJURU
Creating content that stops the scroll
CAMPAIGN WORK
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TALENT I'VE WORKED WITH
Milo Manheim
Katseye
Jordan Chiles
Markell Washington
Patrick Starrr
Cast of SpongeBob
Tyla
Voice Cast of ATLA
Voice Cast of TMNT
Kenan & Kel
Peyton List
Nate Burleson
Mike & Sami
Iain Armitage
Haylee Baylee
Tony Hawk
George Kittle
TALENT I'VE WORKED WITH
SERVING INDUSTRY LEADERS
AWARD RECOGNITION
WEBBY AWARDS 2025
🏆Best Social Partnership of 2025 (Nickelodeon x NFL Super Bowl LVIII)
SHORTY AWARDS 2025
🏆 Best in Sports (Nickelodeon's Super Bowl LVII Campaign)
🏆 Best Tiktok Presence (SpongeBob 25th)
🏆 Best Featurette or Behind the Scenes Video (SpongeBob at The Super Bowl: Bringing Bikini Bottom To Life)
CLIO AWARDS 2025
🥈 Silver — Best Digital, Mobile & Social Media (SpongeBob 25 Campaign)
🥈 Silver —Best Social Media: Mixed Campaign (Super Bowl LVIII Campaign)
🥉 Bronze — Best Digital, Mobile & Social Media: Branded Entertainment & Content (Super Bowl LVIII Campaign)
🥉 Bronze — Best Use of Influencer & Talent (SpongeBob 25 Influencer Campaign)
CLIO AWARDS 2024
🥉 Bronze — Best Social Media: Other (GOOD BURGER 2)
GEMA AWARDS 2025
🥈 Silver — Best Organic Social Media (SpongeBob’s 25th Anniversary)
🥈 Silver — Best 360 Campaign (Nickelodeon Super Bowl LVIII)
NICE TO E-MEET YOU!
Hi there! I'm Kristin, an award winning creative director with 10 years of experience leading paid and organic social for global brands across 100+ accounts on Tiktok, Meta, YouTube.
I lead end-to-end creative, shaping ideas that scale from scrappy TikToks to flashy tentpole stunts. I love partnering with platforms, talent, brands and most importantly FANS to drive long lasting brand engagement.
I’m a deep believer that your audience will tell you what they want, social listening is one of the greatest tools we have. My motto is “Give the people what they want!” plus a sprinkling of surprise to get the “OMG... I didn’t know I needed this in my life!” comments going.
I’m a passionate people leader. I build teams where different perspectives shape the work, adjusting how I lead to get the best out of every creative, strategist, and partner.
